Name:	spotlight_consent
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Created:	1/1/0001 12:00:00 AM

Thanks to the digital development, we are consuming TV and online video like never before - through TV sets, computers, tablets, and mobile devices. As an advertiser with TV4, it provides you with the opportunity to quickly reach a broad and engaged audience at the same time while your brand associates with premium program content in a safe advertising environment.

Whether you want to drive sales, build brand awareness, or reach a specific target audience, you have the flexibility to choose whether you want nationwide visibility or to target specific regions. You can also choose to advertise in connection with specific programs or program categories.

TV4 in numbers

million

unique viewers every week

1.4

million

unique viewers before noon

1.9

million

unique viewers in 15 seconds

million

unique viewers every week

1.4

million

unique viewers before noon

1.9

million

unique viewers in 15 seconds

What is the purpose of your campaign?

Achieve sales

Build brand

Reach a target group

Advertising on TV is unbeatable

Over half of Sweden's population watches TV4 at least once every week, which means that you, as an advertiser, can reach a broad target audience. If you would like to reach a smaller audience you can also choose to be visible in specific locations and in connection with specific program categories that appeal to your customers.

Regardless of where you choose to be visible, your brand is in a secure advertising environment where the ad is fully shown from start to finish, occupying the entire screen. That ensures that the ad receives full attention from the viewers, giving your message the best chance to reach the audience and drive sales.

Image describing Advertising on TV is unbeatable

Geographic targeting

TV4's local offering provides you with the opportunity to combine advertising on TV4 and TV4 Digital. You reach your customers where they already are - when they watch popular programs such as "Bonde söker fru", "Så mycket bättre", "Nyhetsmorgon", and "Idol". You can choose which of our 20 regions you want your ad to be visible in, and you only pay for the contacts where you want your message to be seen.

Increasing brand awareness

Through TV4's channels, you can quickly reach your target audience and thus build awareness of your brand. For example, you can reach out with a campaign using a commercial and then remind customers by having your brand visible in sponsorship messages associated with popular programs.

If your brand is consistently shown over time and if you choose to combine visibility on TV4 and TV4 Digital, it will have an even greater impact. You also have the option to choose whether you want to be connected with specific programs or a broader portfolio of programs, depending on what suits your brand best.

Reach a target group

If you want to target your message to a specific audience, there are several opportunities for that through advertising with TV4. For example, you can target your campaign towards one or several of these parameters: geography, demographics, lifestyle, program context, and living situation. Thanks to that, you can easily target your campaign to those you want to reach - whether they are watching via the TV screen, mobile, or tablet.

Your campaign always appears in a brand-safe advertising environment where you can track its progress throughout the campaign period. The numbers are also ensured by an independent third party, Mediemätning i Skandinavien (MMS), which measures video consumption in Sweden.

Explore our advertising products

Reach your customers through TV4

TV and audiovisual media are effective ways to evoke emotions and thus reach and engage viewers. By taking advantage of TV4's powerful TV offerings in a safe and brand-secure advertising environment, you can create maximum visibility and reach for your campaign - both linearly and through digital advertising with TV4.

Commercial

Be associated with premium content

Through sponsorships, you can maximize your brand exposure and reach your target audience directly, while your brand is associated with TV4's strong and unique program portfolio. We offer several different sponsorship products that can be customized based on communication needs and goals. For example, you can choose to be associated with a specific program through format sponsorship, trailer sponsorship, and association marketing. Additionally, you can choose to be visible alongside different program formats through RBS sponsorship or in connection with a category of programs that align with your brand through category sponsorship. The most common form of sponsorship is the so-called billboard, which appears before or after a program and starts with: "This program is presented by...".

Sponsorship

Utilize TV4 for creative collaborations

TV4 has over a hundred different program brands where you, as an advertiser or sponsor, can be visible or collaborate in various ways. We have products that we can adjust to different needs and challenges and we are happy to develop customized solutions to meet your specific requirements. Our specialists in creative collaborations work closely with TV4's program department and production companies, enabling them to assist with in-depth program collaborations.

Creative collaborations

Target your campaign towards specific locations

Through geographically targeted advertising, you have the opportunity to strengthen your presence in a specific region, providing you with a cost-effective and precise campaign in a brand-safe environment. We can also tailor an offer based on your specific challenges and needs.

Geographic targeting

Target your campaign toward specific audiences

Through advertising with TV4, you can direct your campaign toward several well-defined target audiences that align with your brand. We offer demographic targeting options such as age and gender. Through advanced data, you can also choose to direct the advertisement towards different geographic areas, interests, life stages, and residential situations. In addition, you can also optimize your campaign by selecting specific devices or program contexts.

Audience targeting

Be associated with world-class sports

TV4 offer a wide range of sports with rights to Swedish ice hockey, including the SHL, Hockeyallsvenskan, and SDHL, as well as international top football leagues such as La Liga, Serie A, and the UEFA Champions League. That allows you to be visible around sports of the highest caliber, reaching an engaged and forward-thinking audience - throughout the year.

Sports