Why TV4?
TV4 is Sweden's largest commercial TV channel and brings Sweden together with engaging news, great entertainment, live sports, and high-class drama. That means that, as an advertiser, you can reach your customers where they already are.
TV4 brings Sweden together
TV4 offers a rich selection of programs such as Nyhetsmorgon, Bonde söker fru, Idol, and Så mycket bättre. As an advertiser, you can choose which program or program category you want your brand to be associated with and where in the country you want to be visible.
Unbeatable reach
Every week, TV4 and TV4 Play reach around 6 million unique viewers making us Sweden's largest commercial broadcaster and TV house. Thanks to a rich selection of programs, TV4's channels attract viewers in all target groups. This makes TV4 an attractive media channel that helps advertisers reach out with their messages and increase awareness of their brands.
Credible advertising environment
A study from 2021 measured how TV4, other TV companies, and a couple of social platforms live up to the best advertising environment. The variables that the study took into account were relevant advertising, kinder advertising, better advertising, less annoying advertising, and credible advertising, where the average index measure for all variables gave the company's advertising environment index. In comparison with the competitors, it turned out that TV4 has a higher average advertising environment index, where one of the parameters that stood out most was that viewers perceive the advertising environment as credible.
Source: Best Advertising Environment - K2/TV4, 2021.
TV advertising engages
Just because an ad reaches individuals doesn't mean that the individual is actually watching the advertisement. In a neuroscience study conducted in 2022, actual human behavior and what the viewer paid attention to were examined. The results clearly showed that TV advertising received significantly more attention than advertising in many other media. Therefore, TV4 and TV4 Play are strong media platforms for creating engagement with advertisements.
Available on all platforms
TV4 is present where the viewers are, both linearly and digitally. We are TV4, Sjuan, TV12, TV4 Fakta, TV4 Film, TV4 Guld, Sportkanalen, TV4 Play, Fotbollskanalen, and Köket.se.
TV4 in numbers
The viewers of TV4 and TV4 Play
TV4 has all kinds of viewers, and these viewers are not unique. They are also your customers and the viewers of our competitors. We have made a compilation of the typical TV4 viewer and the typical TV4 Play viewer - taken to the extreme.
Latest program news
On TV4's press site, you can read about the latest program news regarding TV4's channels and services.
Want to get in touch with a sales person?
At TV4, you can easily reach your target group - regardless of whether you want to be seen in a specific location or across the country. Feel free to contact us to find a solution that suits your communication needs.