Premiere for Nordic TV Day
The Nordic region’s first gathering place for the TV and streaming industry
5 October | Stockholm Waterfront
This autumn, the Nordic region’s leading players in television and streaming will come together for the first time when Nordic TV Day is held at Stockholm Waterfront. Nordic TV Day is the meeting place for decision-makers who want to understand why Nordic TV and streaming platforms create an impact that drives real business results.
The initiative is backed by the Nordic region’s largest media companies, including TV4, Schibsted, MTV Oy, Viaplay Group, Warner Bros. Discovery, TV 2 Denmark, TV 2 Norway and The Walt Disney Company Nordic & Baltic. The event will be moderated by Justin Lebbon, founder of the international forum The Future of TV Advertising Global.
The theme for the Nordic region’s first gathering for the TV and streaming industry will be ‘Premium Video, Trust & the Future of the Nordic Media Ecosystem’. The programme is divided into three sessions which, together, will highlight how premium video can continue to drive impact, trust and commercial sustainability in the Nordic region.
Please note that the event will be held in English to accommodate an international audience.
Time: TBD
Can premium survive and thrive?
Justin Lebbon, Founder & Media Industry Advisor
Time: TBD
Leadership talk
Mathias Berg, CEO TV4 and Head of business area Schibsted TV/Media & Johannes Leppänen, CEO MTV Oy and Head of TV/Media Finland
Time: TBD
Leadership talk
Christina Sulebakk, Managing Director & Executive Vice President, Nordics, Benelux & GSA, Warner Bros. Discovery
Time: TBD
Why local matters: Trust, reach, and audience engagement
Viveka Hansson, Director of News & Current Affairs, TV4 & Karin Lindström, GVP, Content & Programming, Nordics, Warner Bros. Discovery
Time: TBD
Would you put your ad on a pack of cigarettes if it delivered a good ROI?
Nils Fredrik Wisløff-Høgestøl, Campaign Manager, KLP
Time: TBD
Leadership talk
Jonas Karlén, Executive Vice President and CEO, Viaplay Group Sweden
Time: TBD
How to build a pan-nordic advertising alternative to big tech
Ulf Lund, EVP Commercial, TV2 Denmark
12:00 PM - 1:00 PM
Lunch
Time: TBD
The advertiser perspective: One region, four markets – trust, relevance and scale
Mickey Cavonius, CEO, Precis Digital
Time: TBD
Leadership talk
TBA
Time: TBD
Why the business of media is impacting effectiveness
Simon Peel, Managing Partner, The Other Lot
Time: TBD
Beyond the CPM: How Volvo is putting quality back at the heart of media
Andy Pilkington, Global Head of Marketing Strategy, Media & Analytics, Volvo Cars
Time: TBD
Beyond TV ratings: A new era of cross-platform measurement
Mikael Ekelöf, Incoming CEO, MMS & Mikael Sundlin, Chairman of the Board, MMS
Time: TBD
The advertiser perspective: Local, global and how to drive growth
Beatrice Lindvall, Global Vice President Integrated Marketing Operations, Beiersdorf
Time: TBD
Back to basics: What does media actually do?
Professor Rachel Kennedy, Ehrenberg-Bass Institute
Time: TBD
Television at the centre of culture: Defining TV in a fragmented world
Elliott Millard, Chief Strategy Officer, Thinkbox
Time: TBD
Premium content for the Nordics
TBA
Time: TBD
The road ahead: The Nordic commitment
Panel discussion with TV4/Schibsted, MTV Oy Finland, Warner Bros. Discovery, Viaplay Group Sweden, The Walt Disney Company Nordic & Baltic
Practical information
Time: 8:00 am–6:00 pm on 5 October
Location: Waterfront, Nils Ericsons Plan 4 i Stockholm
Initiators: TV4 in collaboration with Schibsted, MTV Oy, Viaplay Group, Warner Bros. Discovery, TV 2 Denmark, TV 2 Norway and The Walt Disney Company Nordic & Baltic.
Do you have any questions about the event?
Please send an email nordictvday@tv4.se.